Health Highlight Strategies, LLC

If you are not sure how much marketing leadership your organization really needs, you are not alone. Many healthcare and wellness teams know something is off. The message feels scattered, momentum slows, or there is no clear system to guide what comes next. They are unsure whether they need a full marketing overhaul or just a better plan.

That is exactly why we built the ALIGN Pilot.

The ALIGN Pilot is a focused, four-week engagement that helps you understand where your brand and marketing systems stand today, where the gaps are, and what level of support will make the most impact. It is not a long-term commitment or a surface-level audit. It is a practical, hands-on process built around five steps:

Assess, Locate, Integrate, Guide, and Normalize.

Each step builds clarity. Together they reveal what is working, what is not, and how to design workflows and habits that keep marketing aligned with your business goals. You walk away with a clear picture of what to prioritize, how to measure it, and whether you need ongoing fractional CMO leadership, project-based support, or internal coaching for your team.

Think of the ALIGN Pilot as a test drive for structure. You get strategic insight, operational recommendations, and real progress in four weeks, with no guesswork and no wasted effort.

If you are ready to find out what kind of marketing leadership fits your team best, the ALIGN Pilot is where to start.