Health Highlight Strategies, LLC

A Modern Leadership Model for Marketing and Beyond

A fractional CMO is not just a part-time executive. It is a senior marketing leader brought in with a defined scope to guide strategy, communications, brand, and growth without the cost of a full-time hire. You gain the structure and clarity of executive leadership with the flexibility to scale as your organization grows.

The HHS model expands that role beyond marketing leadership. It includes wraparound support for brand development, communications, PR, and growth strategy. This structure works especially well in healthcare and wellness, where messaging, compliance, and operational goals must move together.

What This Role Includes

• Brand Development and Storytelling
  Shaping your identity, voice, and narrative so your brand feels authentic and distinct across audiences.
• Integrated Communications and PR
  Managing both internal and external communications to align leadership, teams, and the public voice of your organization.
• Growth Strategy and Execution
  Building market-entry playbooks, partnership frameworks, and performance-driven campaigns tied to outcomes.
• Operational and Analytics Oversight
  Connecting strategy to action through clear reporting, goal tracking, and accountability across departments.

Why This Model Works

• Cost-Effective: A fractional model offers executive leadership for roughly half to two-thirds less than a full-time CMO
• Faster Activation: You avoid long hiring cycles and get immediate traction on strategy and execution
• Built for Scale: Support adjusts as needs change; heavier during launches or expansion, lighter once systems stabilize
• Cross-Functional Strength: HHS blends marketing with brand, communications, and growth into one connected ecosystem

When It Makes the Most Sense

• You have strong operations but need clarity on brand and message
• Marketing feels busy but not strategic, or disconnected from revenue
• Leadership needs consistent, compliant communication across regions or service lines
• You are preparing for expansion, investment, or M&A and need a unified narrative

What to Expect in the First Six Months

You will walk away with a defined brand story, an aligned communications plan, a measurable growth roadmap, and a rhythm of marketing activity tied directly to your goals. More importantly, you gain a leadership partner who keeps the team accountable and the strategy moving forward.

The Takeaway

If your marketing feels fragmented or reactive, a fractional CMO can reset the structure and lead with clarity. When paired with the HHS wraparound model, you gain not only strategy but a full operational backbone for communications, brand, and growth. It is leadership that scales with you and impact that shows up where it matters most.

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TLDR

A fractional CMO brings executive-level marketing leadership without the full-time overhead.
The HHS model adds wraparound support for brand, communications, and growth so strategy turns into action.
It is built for teams that want clarity, consistency, and measurable momentum across the entire marketing ecosystem.