Our Promise:
Healthcare marketing doesn’t need more noise.
We’re not here to sell you another campaign. We build brand operating systems: the processes, habits, and tools that make your message repeatable, scalable, and measurable.
Bottom line: we give your marketing the clarity, consistency, and confidence it needs so your team can stay focused on delivering exceptional care.
WHy a Fractional CMO?
We provide fractional CMO support for healthcare, post-acute, and wellness organizations that need strategic guidance without adding a full-time executive.
Our work blends strategic vision, operational execution, and brand storytelling, all tailored to the unique challenges and regulations of healthcare. Our founder brings experience across startups, post-acute operators, and Fortune 50s, giving us a unique ability to translate complex care stories into memorable, market-ready positions.
The result: marketing that not only looks good, but truly works at aligning teams, elevating brands, and accelerating growth.
Mission, Vision, and Values
Mission
We bring clarity and strategy to healthcare marketing by turning good ideas into systems that work.
Health Highlight Strategies helps healthcare and wellness organizations tell their stories with purpose, build credibility through structure, and create marketing that drives measurable growth, not just noise.
Vision
We aim to redefine what healthcare marketing can be: grounded in strategy, powered by data, and led by empathy.
Our vision is a future where every healthcare brand communicates with the same precision and integrity it brings to patient care.
Values
Clarity Over Chaos
We simplify the complex. Whether it is a brand launch or a compliance review, clarity comes first because clear communication builds trust.
Purpose Before Promotion
Marketing should mean something. We align every tactic with your mission so that strategy drives story, not the other way around.
Partnership in Practice
We do not just consult, we embed. Our work succeeds when your team can sustain it long after the meeting ends.
Integrity in Every Interaction
From regulated environments to executive messaging, we lead with transparency and respect for the people, the process, and the purpose.
Data with a Human Lens
We measure what matters and connect metrics to meaning. Every insight we surface serves both the business and the people it touches.
Meet yOur new marketing partner
Kerchanin Allen, MA
Founder & Chief Marketing Officer
Kerchanin is a storyteller at heart and an operator by training. With a Master’s in journalism and over a decade leading marketing across payer operations, care coordination, and value-based care, she knows how to turn complex regulations into messages that stick. Colleagues describe her as a calm catalyst: bringing order to scattered ideas, aligning cross-functional teams, and keeping projects moving without losing sight of the human side of healthcare. Her work focuses on data-informed storytelling, practical AI adoption, and building marketing systems that outlast any single campaign. Beyond work, she explores Chicago’s coffee scene and mentors emerging healthcare marketers, always chasing the next bright idea worth sharing.
Health Highlight Strategies, LLC 