What Our Customized brand Program Offers
Our fractional CMO services give healthcare and wellness organizations senior-level marketing leadership without the overhead of a full-time hire. We align strategy with clinical and business goals so growth is not only compliant, but also scalable and measurable.
Services & Deliverables
At Health Highlight Strategies, we provide marketing leadership and execution built for healthcare, post-acute, and wellness organizations. Our work blends strategy, operations, and storytelling, tailored to your compliance requirements, growth goals, and team capacity.
The services below represent the core ways we support clients. Each engagement is customized to your organization, with deliverables aligned to measurable outcomes. These services connect to the broader pillars in our services menu, which can be tailored and scaled to fit your specific needs.
Brand Strategy & Identity
Define who you are and why you matter. We help you clarify positioning, naming, and storytelling so your brand is credible, memorable, and trusted in the healthcare market.
Go-to-Market Planning & Launches
Build a launch plan that balances speed, compliance, and impact. From new programs to brand expansions, we make sure you start strong and scale sustainably.
Fractional Marketing Leadership
Add senior-level marketing expertise to your team without the cost of a full-time hire. We provide executive oversight, align cross-functional teams, manage vendors, and drive strategy with accountability.
Content & Campaigns
Engage patients, partners, and investors with campaigns and educational content that inform, inspire, and convert. Every piece is built to deliver measurable ROI.
Marketing Operations & Systems
Streamline workflows, tools, and reporting so marketing runs efficiently and grows with you. From CRM setup to automation, we put the right systems in place to support scale.
Regulated Market Communications
Communicate with confidence in Medicare, Medicaid, and value-based care environments. We provide compliant messaging, crisis management, and PR strategies tailored to regulated markets.
The Fastest Way to Start: The ALIGN Pilot
Our four-week ALIGN Pilot is the signature entry point for new clients. It delivers a clear assessment of your brand and marketing systems, quick wins you can act on immediately, and a roadmap for scalable growth.
The Process:
- Assess: Audit your brand, messaging, and competitive landscape
- Locate Gaps: Identify missed opportunities in workflows and market presence
- Integrate Workflows: Connect marketing directly to operations and revenue cycles
- Guide Rollout: Test and refine a repeatable cadence for campaigns and messaging
- Normalize Habits: Build systems that turn early wins into lasting success
Outcome: You leave with validated messaging, aligned teams, and a clear growth strategy ready to scale with confidence.
Engagement Options
We offer flexible ways to work together so you get the right level of support at the right time with the ability to grow and change with your business
ALIGN Pilot
A four-week, flat-fee engagement to lay the foundation for long-term growth or tackle a specific priority project
Installment program
Our fractional CMO retainers flex to match your goals, whether you need ongoing embedded leadership or focused wraparound support. Each engagement is tailored to your scope, with options for bundled services and long-term partnership discounts.
Project Bundles
Fixed-scope projects for specific lifts such as website refreshes, sales collateral, or case studies
Hourly Support
Ad hoc access for tactical overflow or one-off needs
Health Highlight Strategies, LLC 