Client Experience
Clarity Creates Confidence
Every partnership begins with alignment on goals, audience, and story. What follows is structure, systems, and measurable lift. Here’s what that looks like in practice.
Kerchanin has had the privilege of supporting organizations from early-stage startups to Fortune 50 companies in operationalizing their marketing and communications strategies. Her work bridges compliance and growth, helping healthcare brands refine their story, define their systems, and build marketing that performs.
In each engagement, she brings a data-informed, collaborative approach; ultimately connecting brand clarity to measurable business outcomes and sustainable market influence.
Proof in Practice: What Our Partners Say
As the only creative professional working for a struggling medical startup, I often felt like I was on an island whose inhabitants didn’t speak my language. Enter Kerchanin Allen. She single-handedly revived my creative enthusiasm with her energy, knowledge, and professionalism! Kerchanin is a real marketing pro, and I feel privileged to consider her a colleague.
-Sprunger Professional Services
It was a positive learning experience for me. She has enormous knowledge and creativity! She is truly a professional full of positivity! It was my pleasure and I hope we cross paths again!
-D.S.
She was a great partner for the direct-to-consumer team. She brings a fresh perspective, lots of positive energy, and a varied background in healthcare. You want Kerchanin on your team!
-L.C.
I’m a huge fan of you, Kerchanin. Besides being a brilliant marketer, you’re exceptionally responsive and communicate quickly and thoroughly. In addition, you do what you say – which has become increasingly rare these days. Again, huge fan!
-Reaction
Case Study: From Origin Story to Ongoing Growth
The Challenge
A national healthcare organization wanted to strengthen its brand presence and unify how marketing supported clinical, sales, and operational teams.
This healthcare organization had grown fast: multiple teams, evolving services, and an origin story that stretched across years and leadership transitions.
The mission was strong, but the message had become scattered. Their brand identity no longer reflected who they had become, and internal teams struggled to tell a unified story across clinical, sales, and operational functions.
The Approach
Through a structured ALIGN Pilot, we clarified their story and built the foundation for a sustainable growth engine. Once alignment was achieved, the work continued through an ongoing retainer focused on execution, consistency, and measurement.
Together, we:
- Refreshed audience-specific positioning and brand identity to clarify the voice of clinician-led, operator-first care
- Built a coordinated content and analytics framework to align communications across teams
- Introduced systems for campaign tracking, reporting, and stakeholder visibility
- Expanded support into strategic communications, digital content, and brand operations to keep growth continuous
The Results
- 3,200+ new followers and 250K+ total reach on LinkedIn within months
- 4–5× industry engagement through practical, story-based content
- Email open rates above 45% and click-throughs over 8%, outperforming healthcare B2B benchmarks
- Expanded visibility across 30+ states and 850+ facilities
Marketing evolved from a reactive function to a connected framework linking brand, communication, and data; strengthening trust, growth, and competitive positioning.
The Takeaway
When story and structure align, marketing stops being decoration and starts being infrastructure. When a brand’s story catches up to its ambition, alignment turns into acceleration.
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Health Highlight Strategies, LLC 